Keurig has been ordered to rein in advertising incorrectly suggesting its K-Pods are recyclable in Canada

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When Calvin Sandborn sat down with Margaret Atwood three years ago to write an article urging the federal government to develop a national plastics strategy, he never imagined it would lead to a $3-million fine against Keurig Canada Inc. and a landmark decision about the false advertising of environmental products.


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But the day after the article was published, Sandborn, the legal director of the University of Victoria Environmental Law Centre, received a letter from the president of Keurig Canada, stating the company was a…

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