NEW YORK – Hanna Straw just popped open her daily Blue Bottle latte, delivered to the Captivate Digital Marketing office in the Garment District where she works, along with 31 other eco-friendly mugs of various coffee drinks for her coworkers, in a large backpack carried by a very caffeinated CEO of a year-old startup.
Vincent Meyer founded Goffee—as in “go coffee”—in a 400-square-foot eighth-floor lab last year after growing tired of his morning hajj to the coffee shop.
“I started to hate waiting,” he said.
Vincent started wondering if he might offer a more cost-effective means of providing Garment District office workers that first or second cup of coffee. He figured every office in this city with more than 25 employees had a coffee machine.
“And let’s face it,” he said. “That coffee is usually bad.”
And while a…